A One-Day Intensive Web Marketing Training to Understand the Big Picture of Digital Marketing
In this training, you will gain a comprehensive overview of online marketing. By understanding the ultimate goals to aim for, the role and key points of websites, and the function and pricing structures of digital advertising, this one-day course will give you a complete grasp of how everything works.
We provide comprehensive support before, during, and after the training session to ensure a seamless experience for our clients. Training materials will be delivered directly to your office in advance, at no additional cost, ensuring the smooth, efficient, and enjoyable process.
Guided by the principle of "Train more. Pay less," our courses are offered at a clear and fixed price with no limit on the number of participants. This approach extends even to customized, instructor-led, in-company training programs, enabling organizations to create an optimal training environment while maintaining budget clarity.
To meet the diverse needs of our clients, we offer flexible training formats at no extra charge. Whether you prefer in-class sessions, online training, or a hybrid approach (partially web-based), we are here to accommodate your preferences. Please don’t hesitate to contact us to discuss the format that best suits your requirements.
Training Code: 100743 Information updated:
As the name suggests, the Web Marketing Training - Basics Course focuses on building a fundamental understanding of web marketing. This training is specifically designed to focus on two key areas: providing a comprehensive overview of what web marketing actually is, and ensuring a clear understanding of essential industry terminology.
The following is a general list of target participants for the training and can be adjusted upon review. Please contact us regarding your needs.
An ideal onboarding program for newly assigned marketers and professionals seeking to bridge the digital gap and align on core business metrics.
This training allows you to understand the big picture of web marketing starting completely from zero. The content is fully tailored for absolute beginners.
You will get a comprehensive overview of core web marketing terms, such as traffic (access), conversion rate (CVR), and paid search advertising (listing ads).
Rather than getting bogged down in minor technical details, you will focus on high-level strategic takeaways, equipping you with foundational knowledge that will remain valuable throughout your career.
6 hours (subject to change)
Other training content can be incorporated into the curriculum upon request at no additional charge.
| 1. What is Web Marketing? | [Goal] Understand the scope and reach of web marketing. |
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| 2. Overview of Web Marketing | [Goal] Understand core mechanisms and user behavior. |
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| 3. Driving Traffic (Increasing Access Volume) | [Goal] Master the methods for attracting visitors to a website. |
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| 4. Improving Conversion Rates (CVR) | [Goal] Review methods to optimize websites for conversions. |
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| 5. Performance Measurement and Analytics | [Goal] Understand metrics to successfully run the PDCA cycle. |
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We offer comprehensive customizable training programs for your entire team at a fixed rate, regardless of the number of participants. Whether you need in-class, online, or hybrid training, we can accommodate your specific needs without additional charges. Our pricing model ensures transparency and flexibility, allowing for last-minute adjustments without extra costs.
There are no prior requirements for this course.
We offer a variety of instructor-led training programs in Singapore, both online and in-person.
This is the instructor-led Web Marketing Training: Basic Edition course page.
Please see below for additional training courses and related training programs.
Reskill Corporation Singapore Branch
60 Paya Lebar Road, #04-23,
Paya Lebar Square, Singapore 409051
Office Hours
Mon-Fri 9:00 AM - 6:00 PM SST
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