Marketing Basics Training 【Learn basic marketing techniques】

This training program is designed to provide participants with strategic knowledge in marketing, as well as a wide range of skills such as company analysis and preparing proposals.

Understand the big picture in marketing.

Target Trainees

Young employees Mid-level employees Manager

  • For those who work in marketing
  • For managerial employees who need to analyze, develop and implement strategies for sales activities
  • For those who want to develop sales strategies, products and services from a marketing perspective
Lineup Goals Feature

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Who benefits the most

Training Issue
  • Wanting to make sure employees who work in specialized departments understand the marketing process
  • Wanting to develop sales strategies with a marketing perspective
  • Struggling to utilize the information learned from self-study
  • Wanting to understand basic marketing techniques and use them in different jobs

Marketing Basics Training Goals

Marketing Basics Training helps participants understand the purpose and concept of marketing, as well as the methods and steps to create a selling mechanism.

Jobs that require marketing knowledge

Marketing is a necessary knowledge for anyone involved in a product life cycle. It is especially useful for new employees to understand a company product.

What is marketing ?

The various definitions of Marketing.

Advocator Definition
Japan Marketing Association Marketing is the integrated activity for market creation undertaken by companies and other organizations from a global perspective, through mutual understanding with customers, and through fair competition.
American Marketing Association Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Peter Drucker The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Philip Kotler Marketing is an administrative and social process through which individuals and groups obtain what they need and desire by the generation, offering and exchange of valuable products with their equals.

However, at Reskill, we consider marketing as a handy tool that sells products without much sales effort.

The importance of marketing

Marketing is important in every business aspect. The following are some examples.

Product Planning

When planning a product you should think about what the customers need rather than what you want to sell. The marketing perspective is crucial to successful product planning.

Sales

As a salesperson, it is useful to know about your competitors and target audience well in order to effectively promote and sell your products. Anyone involved in sales should have a marketing perspective.

Tactical and Strategic Planning

Marketing is useful in analyzing activities and developing new strategies in various departments. It helps gather information not only about your own company, but also the market itself to explore new opportunities.

Features of Marketing Basics Training

Reskill's Marketing Basics Training has the following features.

Learn practical marketing techniques

Trainees will learn practical skills and useful tips, such as concept development, target setting and positioning map, which will help participants identify customer needs and add value to their products before launching them.

Practical application

In the training, participants will not only gain the knowledge of basic marketing strategies, but will also deepen their understanding of marketing and put it into practice by analyzing their own companies in the workshop session and creating proposals for collaborative projects.

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Lineup of Marketing Basics Training

Marketing Basics Training

This training program is designed to provide participants with strategic knowledge in marketing, as well as a wide range of skills such as company analysis and preparing proposals.

Training Course TitleTraining Duration
Marketing Basics Training In-company Marketing Training Basics [Understand Marketing From The Basics] 6 hours
(Can be changed)
Marketing Basics Training E-Learning Unlock your marketing skills with Marketing basic training 38分

Digital Marketing Training

This training provides a comprehensive understanding of how web marketing works and the methods and techniques used to win over customers.

Training Course TitleTraining Duration
Digital Marketing Training In-company Web Marketing Training Basics [Get a comprehensive understanding in 1 day] 6 hours
(Can be changed)

Achievement

Reskill's Marketing Basics Training has received positive feedback from many companies.

The courses contain a lot of useful information for a variety of job positions in addition to marketing jobs, and our customers are happy that the content of the training is very practical and helpful.

Reskill is trusted by a wide range of leading organizations

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