Corporate Training Home > Job-Based Training > Marketing Training > Marketing Basics Training > Sales Marketing Thinking Training: Designing Value from the Customer’s Perspective

Sales Marketing Thinking Training: Designing Value from the Customer’s Perspective

Shifting from a "Selling" Salesperson to a "Chosen" Salesperson in Half a Day

This training program is designed to help sales professionals shift their mindset from a "product-centric" perspective to a "customer-centric" perspective, mastering the marketing thinking required to become the partner of choice. Specifically, participants will learn how to clarify target customers and define differentiation axes using STP analysis, while mastering message design that articulates benefits (value) rather than mere product features. This course strengthens the ability to deliver true value based on a deep understanding of customer needs.

Get a Quote
(in 10 sec.) General Inquiry

Reskill’s Service Commitment

Full Preparatory Support

We provide comprehensive support before, during, and after the training session to ensure a seamless experience for our clients. Training materials will be delivered directly to your office in advance, at no additional cost, ensuring the smooth, efficient, and enjoyable process.

Flat Rate Pricing

Guided by the principle of "Train more. Pay less," our courses are offered at a clear and fixed price with no limit on the number of participants. This approach extends even to customized, instructor-led, in-company training programs, enabling organizations to create an optimal training environment while maintaining budget clarity.

Online Training Options

To meet the diverse needs of our clients, we offer flexible training formats at no extra charge. Whether you prefer in-class sessions, online training, or a hybrid approach (partially web-based), we are here to accommodate your preferences. Please don’t hesitate to contact us to discuss the format that best suits your requirements.

Training Code: 100740 Information updated: 2026/06/22

Training Participants Who Benefits the Most Training Outcomes 3 Features Training Curriculum Training Duration Training Cost Requirements

Sales Marketing Thinking Training: Designing Value from the Customer’s Perspective Goals

Participants will shift their mindset from "selling" to "being chosen," mastering value proposition design and communication design rooted in deep customer understanding.

Who Benefits the Most

Young employees Experienced employees Sales people

The following is a general list of target participants for the training and can be adjusted upon review. Please contact us regarding your needs.

Sales teams looking to transition from transactional selling to value-based, strategic account management.

Request Information General Inquiry

Result of Sales Marketing Thinking Training: Designing Value from the Customer’s Perspective

Shift their operational mindset from a "product-centric" to a "customer-centric" viewpoint.
Clearly identify and prioritize high-potential target customers using STP analysis.
Articulate the true customer benefits of their products rather than relying on technical features.

Training Objectives

1. Shift from a Product-Centric to a Customer-Centric Perspective

Move away from the traditional mindset of purely "pushing a product" and understand the strategic importance of adopting a customer viewpoint to "be chosen." Participants will learn the core definitions of marketing thinking required specifically for sales activities.

2. Clarify High-Priority Target Customers Using STP Analysis

Define the three critical elements of STP (Segmentation, Targeting, and Positioning) through practical, hands-on exercises. Participants will learn actionable methodologies to narrow down and focus on the right target clients.

3. Verbalize the True Benefits of Your Products Rather Than Features

Clearly distinguish between what a product does (features) and what the customer actually gains (benefits). Using the Customer Value Pyramid framework, participants will enhance their ability to construct messages that resonate deeply with buyers.

Estimated Training Duration

3 hours (subject to change)

Sales Marketing Thinking Training: Designing Value from the Customer’s Perspective Curriculum

Other training content can be incorporated into the curriculum upon request at no additional charge.

1. What is Marketing Thinking?	[Goal] Shift the sales approach from actively "selling" to naturally "being chosen."
1. What is Marketing Thinking?	Opening Workshop: "Why Does Our Customer Choose Us?" The Difference Between Sales and Marketing: Defining sales vs. marketing / Moving from product-focused to customer-focused / Why modern sales professionals require marketing frameworks. The 3 Elements of Marketing Thinking: Customer Understanding: To whom are we delivering value? Value Design: What specific value are we delivering? Communication Design: How do we communicate this value to drive client action? Comparative Analysis: How a sales approach changes with vs. without marketing thinking. Workshop: Identifying and executing sales actions driven by marketing thinking.
2. Understanding the Customer	[Goal] Clearly identify target customers and define your organization's unique competitive advantages.
2. Understanding the Customer	Demystifying STP for Sales: The 3 core elements / The true purpose of STP / How a sales representative applies STP on the ground. Dividing the Market (Segmentation): Objectives of segmentation / Choosing the right market variables / Key checkpoints for effective segmentation. Selecting Your Focus (Targeting): Objectives of targeting / Strategic approaches to choosing target profiles / Real-world targeting case studies / Managing multiple target segments. Defining Your Stance (Positioning): Defining your position relative to competitors / Mapping out a positioning matrix / Aligning target expectations with your market position. Workshop: Practical STP Analysis Exercise.
3. Designing Value	[Goal] Transition from pitch-driven conversations to value-driven consultations by speaking in "benefits."
3. Designing Value	Features vs. Benefits: Defining Features ($Feature$) vs. Defining Benefits ($Benefit$) / Why speaking in benefits is non-negotiable for conversion / Practical examples of converting complex technical features into clear business benefits. The Customer Value Pyramid: Understanding value depth / Navigating the 3-tier structure of the Customer Value Pyramid. Constructing the Core Message: Combining audience insights and benefits into a compelling sales pitch. Workshop: Verbalizing and redefining the true benefits of your company's actual products. Workshop: Training reflection, key takeaways, and personal action planning.

Training Cost

We offer comprehensive customizable training programs for your entire team at a fixed rate, regardless of the number of participants. Whether you need in-class, online, or hybrid training, we can accommodate your specific needs without additional charges. Our pricing model ensures transparency and flexibility, allowing for last-minute adjustments without extra costs.

Get a Quote (in 10 sec.)

Sales Marketing Thinking Training: Designing Value from the Customer’s Perspective Participant Requirements

特になし

Area

We offer a variety of instructor-led training programs in Singapore, both online and in-person.

Frequently Asked Questions

I would like to know how much the Sales Marketing Thinking Training: Designing Value from the Customer’s Perspective course cost.: Click here to get a quotation in 10 seconds.

Does the Sales Marketing Thinking Training: Designing Value from the Customer’s Perspectivecourse include practical content?: Yes. The course is designed to meet the needs of our clients and teach skills that can be put into practice right away.

Is the Sales Marketing Thinking Training: Designing Value from the Customer’s Perspective course available online?: Online and partially web-based courses are both available upon request.

List of Frequently Asked Questions>

Related Training Information

This is the instructor-led Sales Marketing Thinking Training: Designing Value from the Customer’s Perspective course page.
Please see below for additional training courses and related training programs.