I would like to know how much the Marketing Training Basics course cost.

Click <a href='https://www.reskill.work/listings/marketing-marketing-basics/quotation_customizes/new'>here</a> to get a quotation in 10 seconds.

Does the Marketing Training Basicscourse include practical content?

Yes. The course is designed to meet the needs of our clients and teach skills that can be put into practice right away.

Is the Marketing Training Basics course available online?

Online and partially web-based courses are both available upon request.

Corporate Training Home > Job-Based Training > Marketing Training > Marketing Basics Training > Marketing Training Basics [Understand Marketing From The Basics]

Marketing Training Basics [Understand Marketing From The Basics]

Master Marketing Essentials, Achieve Rapid Success.

This training program offers a comprehensive explanation of fundamental marketing techniques, enhancing participants' ability to create and promote marketable goods. By improving their overall marketing and product development skills, analyzing company weaknesses, and fostering collaborative planning, participants will experience immediate improvements in their work capabilities.

Get a Quote
(in 10 sec.) General Inquiry

Reskill’s Service Commitment

Full Preparatory Support

We provide comprehensive support before, during, and after the training session to ensure a seamless experience for our clients. Training materials will be delivered directly to your office in advance, at no additional cost, ensuring the smooth, efficient, and enjoyable process.

Flat Rate Pricing

Guided by the principle of "Train more. Pay less," our courses are offered at a clear and fixed price with no limit on the number of participants. This approach extends even to customized, instructor-led, in-company training programs, enabling organizations to create an optimal training environment while maintaining budget clarity.

Online Training Options

To meet the diverse needs of our clients, we offer flexible training formats at no extra charge. Whether you prefer in-class sessions, online training, or a hybrid approach (partially web-based), we are here to accommodate your preferences. Please don’t hesitate to contact us to discuss the format that best suits your requirements.

Training Code: 100174 Information updated: 2025/07/03

Training Participants Who Benefits the Most Training Outcomes 3 Features Training Curriculum Training Duration Training Cost Requirements

Marketing Training Basics Goals

Participants will understand and comprehend fundamental marketing strategies by conducting a hands-on evaluation of their company and creating a collaborative project proposal.

Who Benefits the Most

New Employee Young employees Sales people

The following is a general list of target participants for the training and can be adjusted upon review. Please contact us regarding your needs.

This training is designed to assist employees new to marketing or those who wish to have a deeper understanding of the subject.

Request Information General Inquiry

Result of Marketing Training Basics

Achieve a basic understanding of effective marketing, including how it impacts and improves participants’ work experiences.
Comprehend the current state of participants’ companies through a comprehensive analysis, allowing them to identify areas for improvement.
Develop a marketing plan that will increase sales by strategically identifying your target audience, crafting compelling messages, and utilizing the most effective channels to reach them.

Training Objectives

1. Understand the impact of marketing on business operations

Marketing skills are applicable across diverse commercial activities. This training will help participants grasp fundamental concepts and establish a systematic approach to selling.

2. Review companies’ current state based on internal operations, market position, and competitive landscape

Analyze the company's strengths, weaknesses, positioning, competition, and the external environment. Participants will be able to apply these skills in their work immediately.

3. Comprehend the sales process and create a marketable product

Create a collaboration proposal between their own company and others. This proposal will detail the targeting, positioning, and concept, all informed by thorough customer analysis. Participants will gain a deeper understanding of how to develop highly marketable products.

Estimated Training Duration

6 hours (subject to change)

Marketing Training Basics Curriculum

Other training content can be incorporated into the curriculum upon request at no additional charge.

1. What is Marketing?	[Goal] Understand the role of marketing in conducting business.
1. What is Marketing?	Ice Breaker: What is Marketing? [Various definitions of marketing / Our definition of marketing] The value of marketing [From a company's perspective / from a customer's perspective] Case Study: Company's successful marketing examples
2. Basic Marketing Process	[Goal] Understand the complete process of marketing.
2. Basic Marketing Process	What is a marketing strategy? [Marketing strategy overview] The 3 Do's of Marketing [Marketing strategy development / Advertising / Effectiveness verification] Key steps of creating a marketing strategy [When the products and prices have been decided / When it's a new product ] Marketing skills’ application [How to use marketing in a variety of different roles and positions]
3. Research & Analysis	[Goal] Understand how to analyze the company's situation from an internal and external perspective.
3. Research & Analysis	What is marketing research? [Marketing research explanation / Organized framework] An overview of research methods The basics of company analysis [Find strengths / Methods of analyzing your company] Analyze the external environment [Macro environment analysis (PEST) / Exercise: List each PEST that affects your company] Micro environment analysis (5 Forces Analysis) [ Exercise: Consider 5 Forces for your products] SWOT analysis [How to connect opportunities with strengths / Exercise: SWOT analysis of your company's products]
4. Segmentation, Targeting, and Positioning (STP) Marketing Model	[Goal] Identify the components of STP and learn how to embody them.
	STP [What is STP / The importance of STP] Segmentation [What is segmentation? / Exposed and latent needs] Exercise: Think of segmentation examples Targeting [What is targeting? / Selection and concentration / Good targeting / Target analysis from the 3C perspective / Creating personas] Positioning [What is positioning? / Advantageous positioning / Specific positioning examples] Exercise: Positioning map Exercise: STP comprehensive exercise
5. Marketing Mix	[Goal] Create a real-world marketing plan that achieves results.
5. Marketing Mix	A comprehensive understanding of “Marketing Mix” [What is Marketing Mix?/ Why is Marketing Mix necessary?] The 4P's [Product / Price / Place / Promotion] Consider the 4C’s [Customer / Cost / Convenience / Communication] Exercise: Comprehensive marketing mix exercise

Training Cost

We offer comprehensive customizable training programs for your entire team at a fixed rate, regardless of the number of participants. Whether you need in-class, online, or hybrid training, we can accommodate your specific needs without additional charges. Our pricing model ensures transparency and flexibility, allowing for last-minute adjustments without extra costs.

Get a Quote (in 10 sec.)

Marketing Training Basics Participant Requirements

No particular requirements

Area

We offer a variety of instructor-led training programs in Singapore, both online and in-person.

Frequently Asked Questions

I would like to know how much the Marketing Training Basics course cost.: Click here to get a quotation in 10 seconds.

Does the Marketing Training Basicscourse include practical content?: Yes. The course is designed to meet the needs of our clients and teach skills that can be put into practice right away.